Social media law is not a new part of the entertainment industry, but the need for social media attorneys has increased 📈 exponentially over the past several years.
Whether you already have a legal background and want to specialize your firm or you’re simply researching potential careers, it’s easy to find a plethora of reasons to pursue social media law.
That being said, if you’re considering becoming a social media attorney, here are three reasons that may be a GREAT 👍 career move:
1. Careers in social media are only growing
When it first came about, social media seemed good for connecting with friends and family – and not much else. However, as brands have realized its potential benefits, more and more people are making careers out of their social media accounts.
Perhaps most notably, Instagram and YouTube have become known as money-making platforms 💰.
While YouTubers benefit from AdSense revenue on their channels, Instagrammers often find stardom ⭐ and income by becoming influencers, modelling and advertising products for other brands.
That being said, content creators’ work doesn’t start and end with posting videos and photos. Instead, influencers face a plethora of legal issues every day!
For example, social media creators must decide whether they want to engage in brand deals 🤝, and if so, with whom. Also, they must ensure their accounts and websites adhere to privacy protection laws and other FTC regulations to avoid lawsuits.
As a result, as more social media platforms appear every few years (TikTok, anyone?), and the way people make money online changes, the need for social media attorneys only increases.
2. Social media law is complicated, and many cases require an attorney
For most content creators, the legal intricacies of different social media platforms can be overwhelming without legal training. Plus, penalties for violating many of the Internet’s laws can range up to hundreds of thousands of dollars 🤑!
Therefore, most serious creators depend on a social media attorney for legal advice and representation, when necessary.
More specifically, most influencers will require help with many – if not all – of the following legal problems throughout their career:
✳️ Brand deals
✳️ Privacy laws including COPPA and CCPA
✳️ ADA compliance
✳️ Website terms and conditions
✳️ Promotion and giveaway statutes
✳️ Copyright infringement, DMCA takedowns, and fair use
3. It’s fun – AND important!
Specializing in social media law is about more than just law. In fact, as a social media lawyer, I provide my clients with tips and tricks for maximizing their profits 💸 from content creation!
In other words, becoming a social media attorney is a great opportunity to combine a love ❤️ of law and a passion for social media or entertainment. Plus, it’s a chance to meet a ton of really cool and influential people!
That being said, social media law isn’t all fun and games. Instead, it gives lawyers a chance to focus on some major issues that didn’t even exist 20 years ago.
For example, a social media lawyer may focus on cyber bullying, cyber stalking, or identity theft cases. While not necessarily as “glamorous” as working with influencers, representing people involved in virtual crimes is extremely impactful and important 💁♂️.
Luckily, it’s not hard to specialize in social media law once you know you want to pursue a legal career!
More specifically, anyone looking to become a social media lawyer should first focus on obtaining a Bachelor’s and a law degree 📜.
Plus, you may want to minor in communications or media studies during undergrad and inquire about whether your law school offers a certificate of specialization for entertainment or media law.
Then, after graduation and joining their state’s Bar association, consider whether moving to a production hub such as New York City 🗽 or Los Angeles would be beneficial for your career. Depending on what type of clients you want to represent, it may be in your best interest to take that leap.
Finally, if you’re looking for more information about becoming a social media lawyer, check out this helpful article from The Lawyer Portal.