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5 Steps to Deal Negotiation for YouTubers


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As a #YouTuber, you are a #businessperson 👔, and as a businessperson, one of the most important skills you should know is #deal #negotiation. 

Whether you’re negotiating #equipment purchases, #collabs, or #brand deals, you must know how to successfully negotiate in order to maximize your monetary and #professional #gains from deals 💸. 

How to know when you’ve successfully negotiated a deal

Learning how to negotiate #business deals isn’t very helpful unless you understand what it means to be “successful” in deal negotiation. 

🔑 Key Tip: A #successful deal negotiation happens when the two people in the negotiation end with both of their demands met. 

For example, if you see a camera 📷 you’d like to purchase on Ebay for $500, bid $250, and end up paying $350, that is a successful deal negotiation. You get the camera for a discount, and the original owner gets some cash 💵 for it! 

In order to ensure your needs are met in all of your deals, be sure to follow these 5 steps to improve negotiation skills:

The 5 Steps of Deal Negotiations

1. Deal #preparation

Many YouTubers have brand deals with the same #companies, such as Squarespace. If you’re offered a deal with such a common brand, be sure to reach out to other YouTubers who have experience negotiating with them.

You will want to ask questions such as:

❓What are the typical #terms of a deal with this company? 

❓Are they willing to negotiate at all

❓How do you get paid? 

❓How much are you getting paid? 

Once you’ve asked other YouTubers these questions, it’s time to ask yourself some questions. Ask yourself:

❓What do you want out of this deal? 

❓Why is this company or brand interested in you?

❓Why are they interested in this deal? What will they gain?

Additionally, prepare for the negotiation by considering creative ways to structure a deal. Using Squarespace as an example once more, you could consider asking them for free #websites 🌐 in lieu of cash 💵. Or, ask for #commission instead of a flat fee. Sometimes these untraditional deals can be more alluring to companies.

#Brainstorming 💭 variables for your deal will help you prepare, and as a successful YouTube lawyer, you should be adequately prepared for all deals, no matter how big or small. 

2. Emotional preparation

In addition to logistical preparation, you must be emotionally prepared for a deal negotiation. Exhibiting signs of fear 😱, anger 😡, or anxiety 😰 during a negotiation will lead to #failure every time. 

The key to emotional preparation is practicing maintaining a calm 😌 demeanor. Enter all negotiations understanding that if at any moment you start to feel angry, you will walk away from the #bargaining table, take a breath 🌬️, and center yourself. 

Recognizing signs of anger or anxiety and understanding how to combat those emotions could be the key 🗝️ to landing a quality deal. 

3. Disarm your negotiating partner ⚔️

As in any negotiation situation, your partner is bound to have his defenses up as soon as the discussion begins. He will enter the negotiation knowing you’re trying to get the best deal possible, and he’s not going to let that happen.

What’s the solution? The element of surprise 😯! 

Your negotiation partner expects you to be aggressive, so the best thing you can do is be complimentary. Utilize #listening 👂 skills and mirror his statements back to him; make sure he understands that you understand his position.

It’s important to protect your interests in the negotiation, but you’re more likely to have positive results if you break resistance on the other side by actively listening to concerns. Be firm, but be reasonable at the same time.

4. Real-time research

In order to understand your negotiation partner’s viewpoint, it’s important to understand exactly what they want out of the deal. 

How do you research this? By asking them! 

This phrase is one of my favorite secret weapons in negotiation deals:

“Correct me if I’m wrong, but you’re interested in…” 🤔

Be sure to end the phrase by identifying what you think the other side is interested in gaining from this deal. 

People have an irresistible urge to correct others, and utilizing the phrase “correct me if I’m wrong” invites them to do just that! Whether they correct you or confirm your assumptions are right, they’ll be volunteering their interests in real-time. 

However, if your negotiation partner’s interests are still a bit unclear, don’t be afraid to take the initiative and use this phrase:

“What if we did this…?” 🤔

This time, explain your plan for the negotiation. Once again, the individual will be tempted to correct you, and in doing so will disclose what he wants out of the deal. 

Once you know this information, you have all the tools 🔨 you need to insert the other side’s interests into your negotiation plan so you both get what you want! It’s a fool-proof strategy nearly guaranteed to secure a deal.

5. Ian’s negotiation techniques 

While I have 25 negotiation techniques, in the essence of time, I’m going to share the 3 most important ones with you today:

  • Check with the #boss 🕴️

Once the terms of your deal have been established and you’ve even indicated some kind of tentative consent to these terms, you say: 

“You know, everything looks pretty good, but I still have to check with the boss.”

The boss in this instance could be your superior 👨‍💼, your partner 👩‍💻, your significant other 👨‍🎤 – anyone! What matters most in this technique is that, up to this point, your negotiating partner has assumed that you had the final say in agreeing to the terms of the deal. 

As long as the deal is on the table, feel free to step out of the room and “talk to the boss” 📱.  Most of the time, the boss will “reject” ⛔  the deal, giving you the opportunity to #counter offer with some minor terms that will make the end result a little bit sweeter 🍭 and protect your interests.

  • Freebies 👐

Similar to “check with the boss,” the “freebies” negotiation technique should be utilized towards the end of the negotiation, once the essential terms of the deal have been determined and you’ve built up trust with your partner.

At this point in the negotiation process, you turn to the other person and say:

“This looks great, but I’m going to need you to do more.” ☝️

Once you’ve gotten this far with your negotiation partner, they’re #invested in you, so you will most likely have some wiggle room to ask for a few smaller terms that don’t cost the company much, but, again, will sweeten 🍭 up the deal for you. 

Be sure not to ask for too much – the last thing you want to do is make them run 🏃!

  • Auction 🤝

Unlike the first two techniques, “auction” depends on completing a bit of work before the negotiation starts.

By securing other offers from your negotiation partner’s #competitors, assuming he’s invested in you, you can actually inspire him to start negotiating against himself. 

How do you go about this? 

When your partner introduces his first offer for the deal, you will respond with:

“Gosh, that sounds good. However, I’m considering working with a number of other brand partners.”

While some negotiating partners may walk 🚶away from the table at this point, if he’s already invested in you, chances are he will ask what other companies have offered you so that he can offer you the same – or maybe even better the deal.

Don’t forget, you must have these competitive deals lined up before you walk into the negotiating room. Otherwise, your negotiating partners will see right through you; you’ll lose credibility fast, and ultimately lose the deal. 

Watch my YouTube video here about negotiations for some extra info & tips!