Back in 2007, YouTube created Content IDs to protect 🛡️ YouTubers’ content from being stolen; however, not all YouTube lawyer creators are aware of how Content ID works.
If you’ve ever worried about your content being stolen and used without permission or licensure, you could most likely benefit from learning 💡 about YouTube Content ID, especially because there could be some extra money 🤑 in it for you!
First, it’s important to understand that not all 🙅 YouTube videos are eligible for Content ID.
In order to qualify, YouTubers must be able to prove that they own the copyrights to everything in their video. Therefore, mashups and gameplay 🎮 videos, for example, are not eligible, nor are any videos featuring copyrighted music 🎵.
That being said, assuming you own all copyrights to your video, once it’s uploaded to YouTube, the system will digitally fingerprint ☝️ every second of the video 📺 and audio 🎧.
Then, if another user uploads a video that includes clips or music taken straight from your copyrighted material, google and youtube will allow you to either block ⛔ it or mute 🔇 any identical portions of it.
However, if you elect to leave the infringed video online 🌐, you will also have the option to benefit from it!
If you so choose, you can monetize 💰 off of your copyrighted material even when it appears in others’ videos; in such a case, you can choose to run advertisements against it to earn ad revenue.
In the end, you may even decide that the free marketing you receive from your content being featured in other videos is worth leaving the video up without running ads.
Regardless of what you choose to do, keep in mind that “matched third party content” is not the same as copyright strikes, and is not ❌ illegal. As a result, the Content ID does not allow you to take legal action against other users.
*photo credit Kevin Ku