A New Social Media Strategy for Businesses: Crisis Prevention and Intervention

When you run or manage any kind of #business, whether it’s a school 🏫 or a corporate office 🏢, it’s important to consider emergency preparedness.

While it’s common to plan escape routes and protocols, many people overlook the role that social media laws 🌐 can play in crisis intervention and even prevention! 

Adapt your crisis response to the 21st century and start utilizing these social media strategies to keep yourself, your employees, and your community safe:

🚨 Consider Twitter or Facebook

Even if your business’ social media presence is nonexistent, it’s in your best interest to create a Twitter or Facebook account for safety reasons.

Twitter has become a social newsroom 🗞️ of sorts, as police 🚓, school systems, and other trustworthy sources establish themselves on the network to share fast, to-the-point information during emergencies.

Additionally, Facebook’s Crisis Response allows users to mark themselves safe, find and send help when needed, and retrieve information from reputable sources.

Using Facebook’s Crisis Response tool is an easy way to keep members of the community informed about any crisis occurring at your place of work.

🚨 Get some followers 👥

Of course, any social media alert ⚠️ is useless without a person on the receiving end, so you must be sure to acquire followers.

Announce your new social media accounts in your newsletter 📰, email 📧 blasts, or at employee meetings. Request that everyone follow the account to stay aware and alert during any emergency 🆘 situations.

🚨 Make a plan and educate

Your new response program is good for more than intervention – it could also help to prevent 🛑 a crisis!

Be sure to utilize your social media account to educate followers on topics such as fire 🔥 safety, armed shooter responses, and even signs of depression!

Finally, you can share 📲 articles from reputable sources like the CDC or New York Times about any current events that may require extra care or attention.