When you hear 👂 “Facebook,” what is the first thing that comes into your mind? Posting pictures 🤳? Communicating with friends? Sharing memes? Unsurprisingly, Facebook does more than that! Nowadays, this platform of social media is a key marketing platform for all kinds of businesses. That often includes promotional giveaways, which means people have to pay special attention to Facebook giveaway rules.
Considering Facebook’s reach (more than 2.8 billion monthly active users as of 2021), it is undeniable that businesses must take advantage of this as a marketing tool to engage more people. Aside from paid advertising 💰, giveaways are a fabulous marketing strategy that businesses use to generate leads, increase engagement 📈, and create brand or product exposure. For influencers, YouTube stars, and other internet personalities, Facebook giveaways create an excellent 👌 chance to collaborate with all kinds of brands.
Facebook giveaways work when the account running the giveaway asks its followers to accomplish tasks for a chance to win a prize. The tasks may revolve around liking, following, commenting, or even just providing an email.
It sounds easy, isn’t it? But wait, there is more. Facebook giveaway rules and standards are set to make sure that neither the netizens nor the businesses’ rights are violated 🚫. In this article, we will divest the rules set by Facebook as well as related federal and state laws 👨⚖️ to provide you with an idea of what you’re facing before you start creating your own Facebook giveaway.
Giveaway Official Rules: Facebook’s Own Policies
Let’s start with Facebook itself. Here’s what Facebook giveaway rules as stated by the company require.
- Detailed Terms and Conditions
When you choose to run a Facebook giveaway, it is of utmost importance to communicate the “official rules, offer terms and eligibility requirements, and compliance with applicable rules and regulations governing the promotion and all prizes offered.”
To cover all that information, it is highly encouraged to create an accessible landing page that states all the rules of the promotion. That allows readers 🧐 to read all the things they need to join and ensures you’re complying with Facebook’s rules.
- Disclosure that Facebook Is Not Involved
You are required to declare that the “promotion is in no way sponsored, endorsed, administered by or associated with Facebook” and to include “a complete release of Facebook by each entrant or participant.” This clarifies that you are running the giveaway and that Facebook is simply acting as a platform.
- Promotion Administration
Facebook’s policies make it clear that “personal timelines and friend connections must not be used to administer promotions.” That is, you cannot oblige users to change their display pictures or post on their friend’s timeline to enter.
Facebook also pledges ✋to “not assist you in the administration of your promotion.” Finally, you are making Facebook giveaways at your own risk. Facebook won’t step in if you run into trouble.
Federal Laws about Giveaway Official Rules
Not only does Facebook have rules about giveaways, but so does the federal and state government. There are three major rules that every sponsor should know 🤔:
- “No pay to play” Rule
Essentially, this states that no purchase 💰 is necessary in order to enter. It should also be clear that purchasing any item will not increase the chances of winning.
- Disclosure of Required Information
Similar to Facebook’s policies, the Federal Trade Commission requires disclosure of information such as, but not limited to:
– Terms, rules, and conditions 📵
– Promotion timeline (and when the winner will be announced)
– Number of times a participant may join (entry limit)
Aside from that, it is also important for the business to provide its business name and contact information 📞. This is not only for the sake of formality, but it also establishes credibility among the participants of the giveaway. If you’re working with a sponsor, be sure to include all their information as well.
- Partnerships 🤝
Yes, partnering with government agencies and private businesses may attract potential participants to join your promotion. However, you should not falsely claim ties with them, as this goes against the law. So if Nike isn’t sponsoring your giveaway, don’t try to make it look like they are.
State Laws about Facebook Giveaway Rules
Aside from the federal regulations listed above, various state lawmakers have implemented specific laws 👨⚖️. In this article, we will be talking about the rules in the state of California. However, if you are planning to run a nationwide promotional campaign, you must consider the rules of each individual state.
- Prohibited Word: “Lucky” 🛑
It may seem random, but pursuant to Article 2 of the Business and Professions Code (BPC), the state of California prohibits the use of “lucky” in your promotion. You can’t use that word to describe that any number, ticket, or coupon confers an advantage.
- Alcohol-Related Sweepstakes
Three decades ago, the California law banned alcohol-related sweepstakes. That meant that national promotional campaigns include the phrase “Void in California” to invalidate ❌ the promotion in the state. However, just in 2012, lawmakers introduced a new law that changes things. It allows producers and suppliers of alcoholic beverages to join sweepstakes and contests subject to certain conditions.
Creating Lawful Facebook Giveaways
There you have it! We hope that this article gives you some perspective about the rules of Facebook giveaways. Now that you know 🧠 the facts about the matter, you can get to planning your Facebook giveaway. Just think of the engagement and followers!
Please note that this article isn’t a substitute for legal advice. If you want further information about the specifics of Facebook giveaways or want to make sure your giveaway is shipshape, we can help! Book a consultation ✒️ with Ian Corzine or his legal team today.