As an influencer and content creator, you must be educated on both the legal and illegal types of “reposting” on social media.
Believe it or not, sharing ♻️ or reposting other users’ content could result in copyright infringement charges as well as owing payment for damages up to $150,000 per post 🤑.
This may not seem like a huge problem for influencers, since they’re known for creating their own content.
However, sometimes using other people’s work to supplement influencers’ can improve 👍 the quality of their posts and help get their points across.
That being said, how can influencers repost photos music on Instagram without facing legal charges? 🤷♀️
If you’re an influencer facing these questions, use this short “dos” and “don’ts” list whenever you’re considering reposting images to Instagram:
✔️ DO: Get permission
If you find an image you just need on your page, DM a content creator and request 🙏 to use one of their posts.
If they grant you permission, you’re good to go 👌 – it’s as simple as that! Just be sure not to alter the image in any way.
✖️ DON’T: Assume permission
Unless you’re getting content from a royalty free site 🌐 like Unsplash or Pexels, you cannot assume that any images online are licensed to you -this includes anything you find on the Instagram discover 🌎 page or even Google images!
The creators of the content you find online still own the rights to their material; as a result, it is not ⛔ up for grabs.
✔️ DO: Give #credit after you’ve received permission
Once you’ve received permission to use a piece of content, you need to give the creator credit.
On Instagram, you give other users credit by tagging them in the image 🖼️ as well as the #description 📝 section below.
✖️ DON’T: Give credit without permission
Believe it or not, tagging a creator in your repost without permission does not 🙅♂️ qualify as proper credit.
Remember: The only time you can post a non-royalty-free image to your Instagram is with permission from the creator.