Most YouTubers know that a good brand deal can make or break their career. But just how hard is it to get sponsored on YouTube? Plus, is it even worth the effort? I’ve got the answers to your most pressing YouTube sponsorship questions right here.
Why get sponsored anyway? 🤔
From AdSense to crowdfunding, there are seemingly endless ways to make money 💲 from your YouTube channel. So what makes sponsorship so intriguing?
Once you’ve established a brand deal, the pay is pretty decent for a small amount of work! In fact, sponsorship often involves simply using a product or adding a few seconds worth of marketing material into your videos.
If you’re looking for a nearly passive form of income – AKA easy money! – a sponsorship could be right for you.
But just how hard is it to get sponsored? 🤔
Unfortunately, securing a brand deal is not 🙅♂️ quite as easy as earning revenue from one. In fact, the necessary steps for obtaining sponsorship are pretty work-intensive. However, the payoff is certainly worth it.
If you’re interested in sponsorship for your YouTube channel but aren’t quite sure how to proceed, answer the following questions to see if brand deals are the right strategy for you:
Do you know your audience❓
You can’t determine if a brand deal is right for your channel before first deciding if it’s right for your subscribers 👥.
For example, if your viewers are minimalists who prefer to own very little possessions, partnering with a producer of goods will probably be a lot less fruitful than partnering with some kind of service, such as a personal organizer.
Therefore, before looking into brand deals, it’s important to check out exactly who is watching 👀 your videos. What do they care about? What kind of messages do they respond to? Where are they shopping already, and for what products?
Putting in the time and effort to understand your audience and their motivations is an imperative first step to securing a brand deal. In fact, you will have to identify a ton of information about your audience in the media kit you send to brands.
Furthermore, without this information, you’ll probably have a hard time explaining how a brand can benefit from working with you. Not to mention, you could end up trying to sell something your audience simply doesn’t want!
Finally, educate yourself on your channel’s audience engagement 👍 rates by visiting socialblade.com. This is one of the analytic tools brands use to determine if they want to work with you. For example, if your audience engagement is less than 5%, you should be working on improving that number prior to reaching out to any brands.
With all of this information in mind, if you’re not willing to put in the work to understand your subscribers and their motivations, a brand deal may not be right for you.
Have you tested your selling power❓
Before you send a deal proposal to get sponsored on YouTube, you should have concrete evidence that your channel can successfully sell products. Therefore, you need to practice your sales skills with Amazon Affiliate links 🔗.
Without proving that you can successfully market and sell a product on your channel, you’ll have a hard time convincing a brand to partner with you.
Luckily, you’ll make anywhere from 1-10% commission 💰 from the products you sell using Amazon Affiliates, so at least you’ll profit from your hard work!
Have you written an ad proposal❓
Once you’ve established which products you’d like to sell from which brands, it’s time to get in touch with the companies you want to work with!
However, before reaching out to anyone, you need to have an ad proposal written ✍️ and ready to send.
An ad proposal is a brief and pithy offer of your services that should convince brands that you will sell their merchandise. For example, your ad proposal should outline the audience demographics you researched earlier as well as the proof of sales from your Amazon Affiliate links.
Luckily, to help out with this process, you can find ad proposal templates on our website.
Do you know how to contact brands❓
While there is a simple way to get in touch with your potential partner brands, taking the shortcut isn’t always the best option.
That said, feel free to try out using influencer marketing sites such as Famebit, Grapevine, Octoly, Content BLVD, and Perlu. These allow you to send off 📩 some basic information along with your ad proposal and let the sites contact brands for you!
However, if you’ve identified a specific brand you’d like to work with, it may be worth your while to put in the extra work and reach out to them personally.
Some brands have sponsorship or affiliate links on their websites 💻. Otherwise, you can try to get in touch with a marketing manager from the brand by searching for them on Google or LinkedIn.
If you’re passionate about a specific brand or product, you may benefit from putting in the extra work to reach out to a company personally. Brands want to partner with creators they believe will sell their product, and oftentimes passion is a leading force in sales.
Do you know what to include in your sponsorship agreement❓
Even after you’ve gotten a brand’s attention, the hard work isn’t over. Before you officially get sponsored on YouTube, you need to ensure the benefits are in your best interest. Additionally, you must ensure the agreement 📜 outlines some basic, yet integral, information about the deal.
For example, it’s important to ensure your agreement identifies a time limit, deliverables provision, cancellation clause, and payment clause.
Luckily, you don’t have to work through all of the legal formalities of a sponsorship agreement by yourself. By hiring a social media lawyer, you can work closely with a professional who will ensure the agreement is fair and legal.
As I mentioned earlier, getting brand deals for your channel is no easy task. In fact, it will probably take a lot of work to get sponsored on YouTube. However, once you’ve established a deal, you can usually sit back, relax, and watch the profits fly in 💸.