Website Content License Agreement

👋Hey, I just met you, and this is crazy🤯, but you have great content so… a website content license maybe? Alright, so maybe you’re not Carly Rae Jepsen👩‍🎤, and that’s not exactly how it would go. But if you’re a content creator or someone who needs to use content created by others, it’s important to think about your content license agreement🤝. 

The world is full of great content made by super creative people, as well as businesses ready to buy their wares. A content license agreement is an agreement between someone with great content (the lessor) and someone who wants to use the content (the lessee). So, what exactly is a content license agreement? What makes a good content license agreement? and What are the biggest mistakes website owners make with their agreements? 🤔 Whichever side of the equation you’re on, here’s why a website content license agreement is so important, as well as what components make it up.

Why Bother with a Website Content License Agreement?

Anti-Competitive Agreement Definition | Legal Glossary | LexisNexis

Let’s say you’re the buyer in this equation. You like someone’s content and want to use it on your website, or page🤔. Do you:

(A) Reinvent the wheel and create your own version? 🎡 

(B) Use someone’s brainchild 🧠 (intellectual property) without their permission? 👿

(C) Respect their rights and use their content as is by entering into a website license agreement? 🤝

The ethical answer here is…  C! 🎉 You can use someone’s awesome content the right way if you have a website content license agreement. Not only is this the ethical choice; it also protects you from possible litigation down the line for using content without permission. Really, it’s a win-win for everyone involved. 

What Is a Website Content License Agreement?

This is an agreement that allows the licensee to use content that belongs to someone else (the licensor). It entails the licensor’s permission and terms you both agree to. It is a standard document that’s an absolute must for anyone who wishes to sell or use the content. 

Components of a Great Website Content License Agreement 👍

A standard website content license agreement should have: 

  1. ACCEPTANCE: The agreement to follow the rules both of you set for each other in the document.
  2. GENERAL: The summary of what you and the other party have agreed to.
  3. INDEMNIFICATION: The amount owed to either party if either one breaks the rules.
  4. LICENSE: The actual permission given to by the licensor to use the content and the ways the licensee should use it.
  5. ​​PERMITTED USE OF DIGITAL CONTENT: How the licensee is allowed to use the content.
  6. TERM: The conditions that both parties have given to each other to form the agreement.
  7. UNAUTHORIZED USES OF DIGITAL CONTENT: Limitations on content use. 

The Biggest Mistakes Website Owners Make with their Agreements

Before you design your website content license agreement, check out these elements many people miss. Making sure you cross your t’s and dot your i’s can save you serious problems later on. 

1. Leaving out a Patent Marking Clause

A patent is simply proof that you own a unique, original idea. When you successfully register your patent, it is assigned a unique number. Patent owners should mark their products with these numbers so if anyone tries to steal the work, it is easily identifiable. This can help the owner get compensation (damages) when the unlicensed use (infringement) occurs😏.

2. Not including a “Grant-Back Clause”

If you are the content creator, forgetting to include this clause can be devastating. It essentially means that that the person using your content can modify it make it their own, cutting you out of the equation and enjoying the benefits that should belong to you😨.

3. Not Requiring Consent for Marketing or Advertising

Marketing, branding, or advertising can be described as the way you want the world to see your product or business or even its very personality. If no clause requires the owner (lessor) of the idea/content consent for marketing or advertising, they essentially lose control of their own intellectual property (content) 🧠.

4. Not Setting Performance Expectations

Both parties enter into a contract wanting to get something and form a mutually beneficial agreement. This is exactly why setting expectations on when you want to reach your goal, how you want to do it, and how much it’s going to make is crucial. If you don’t set out these expectations from the start, the person who had the idea and the person using it might get frustrating 😤 because they aren’t on the same page📑. Like every relationship, communication is key🔑, especially when communicating what both parties expect from each other.

Creating the Best Website Content License Agreement for You

If you need content, there is so much good content you can use and many people who are willing to let you use it. In the end, what is most important is that you get your money’s worth and are allowed to use the content you want to make something even better without worrying about getting the short end of the stick. And of course, if you’re a content creator, you want to make sure you get paid and your content isn’t used inappropriately. 

To save yourself the stress😞 and possible legal issues⚖️, you can always have a social media lawyer 👨‍💼experienced with content license agreements to help you draft the perfect version for you✍️. This could save you tons of money💰 down the line! Get a free quote today📲.