Why bother with an affiliate agreement with influencer contracts 🤔? It might seem tempting to skip this step and start working on your influencer page instead. But don’t take the easy way out here!
Having an affiliate agreement🤝 with influencer contractors benefits💪 both the influencer and their client. As an influencer, having an agreement in place serves as a reminder for you to stick to what the brand wants. On the other hand, an affiliate agreement is good 👌 for a brand because it stipulates exactly the kind of influencer content they want.
Ready to protect your right to get paid for creating your influencer content? Here’s what to include in an affiliate agreement with influencer contractors for best results. With the right influencer program policy, you can make sure both you and your influencer marketing client come out on top!
What Is an Affiliate Agreement with Influencer Contractors?
An affiliate agreement with an influencer or other third-party involvement is a binding legal contract. Any party providing affiliate marketing services🖥 and a party receiving these services agrees to this contract.
There are quite a few advantages to an affiliate agreement with influencer freelancers. Here are just a few of them:
- According to an affiliate agreement with influencer contractors, the influencers and clients involved must adhere to the terms ⚠ and conditions outlined by the brand. A good working relationship is therefore more likely with the influencer marketing agreement😎.
- A social media influencer often agrees to promote or advertise the cache product on behalf of the brand. They may do this via social media posts or other digital channels like a video player. The influencer affiliates must give proof🤳 of the promotional services rendered, such as showing direct traffic metrics or advertising activities. This protects the client’s investment and makes them feel they’re getting what they paid for.
Here’s a more comprehensive list of the benefits of an affiliate agreement with influencer freelancers. In any case, suffice it to say that you should draft🖊 a working affiliate agreement for any influencer & affiliate work before engaging in any form of affiliate marketing📲 or a material connection with the brand.
What to Include in an Affiliate Agreement with Influencer Work
There are some elements that every contract has to include, such as the names of the parties involved, contact information (email address, social media channel handle, etc.), and the like. But what else is a must for your influencer program agreement?
When creating an affiliate agreement with an influencer or affiliate, ensure that you include the following key aspects. Whether you’re in the micro-influencers category or are one of the celebrity-level influencers with serious influencer marks, these will serve as codes of practice during your work relationship. Be sure to write this in simple English – EN to avoid any confusion!
The Duration of the Affiliate Program for Influencer Content
How long ⏱ will you render your advertising services for? As you craft your agreement, one basic thing to indicate is the time period you’ll work for. This may include milestones for specific tasks, an overall timeline, and anything in between.
The Scope of the Influencer Marketing Project and Required Deliverables
Obviously, the agreement needs to outline the type of work you’ll do. The influencer and the brand must agree🤗 on what the affiliate marketing service will cover. The client must state✍ their expectations of the influencer on the advertising material.
There are an enormous variety of services you can offer as an influencer that you may need to mention in this section. Here are just a few:
- Affiliate marketing programs/influencer affiliate links
- Exclusive offers
- Posts on one or more social media channel
- Marketing material creation for a target audience
- Special links on your influencer page or influencer profiles
Procedure for Approving Work and Payments
As an influencer or affiliate partner, it helps to understand how to get brand approval for the👏 promotions you run. The content you post as an influencer must conform to the brand’s objectives ✌. Some brands may ask you to submit your posts for approval beforehand, for example.
Be sure to take note of:
- Required product reviews (take careful note of excluded products)
- Commission rates/commission on sales. Consider the commission structure (some are tiered) and any protocol for commission payment
- Referral fees
- Bonus incentives
If you’re running a certain promotion as an influencer or independent contractor, don’t forget to pay attention to your metrics. You need to know the estimated number of customers the brand seeks to gain📥 from the target audience. This is quite crucial since it may determine how much you’ll receive as compensation 💰 for marketing through your social channels.
Exclusive Clauses and Privacy Concerns for Influencer Promotional Services
Some brands may want to restrict an influencer from working with your direct competitors for the duration of their relationship. If this is the case, state this in the affiliate agreement so that everything is clear 🤓.
There is also the matter of privileged information involved in an advertising service. This is where intellectual property rights come in. As an influencer, working with more than one brand may require you to keep any critical information and original content for each brand private 😳. This may also be the case if you work with other influencer partners during content marketing.
If you do need to keep such things private, this section covers them. This may also include intellectual property rights.
The Federal Trade Commission (FTC) Disclosure Guidelines
FTC has very clear guidelines concerning affiliate marketing for an affiliate program in your social media channel. An influencer must clearly state 🗣 the kind of relationship with the brand that they’re promoting their products or services.
This is why you often see the “ad” hashtag on affiliate posts: it’s an FTC requirement that the influencer outlines to potential customers👥 their role to the brand. As an influencer 👤, you can achieve this through hashtag search on social media posts. A combination of hashtags can serve the double purpose of marketing your endorsement message to a greater audience.
What to Avoid in an Affiliate Agreement with Influencer Contractors
When crafting an influencer agreement for your influencer program, you should avoid:
- Ambiguity. For example, you don’t want the brand to provide only partial information about the project deliverables. Similarly, don’t forget to outline your own details about the project at hand
- Omitting key details, such as expectations of the project (or even just your signature)
- Overambitious goals. Make sure the metrics, timeline, etc. are all feasible so you can hold up your end of the bargain.
Do You Need Help Crafting an Affiliate Agreement?
Whether you’re an influencer looking for work or a brand is looking for affiliate marketing services ♻, we can help! We’re here to assist with all the legal advice and paperwork you need to craft 📝 an affiliate agreement. We’ll make sure your agreement covers all the basics, from commission payment to influencer program details to original content policies.
To get started, book an appointment👉 with us here. You can also purchase💵 our customized affiliate agreement with an influencer template. Take this important step now to protect your work as an influencer, find the most attractive commissions, and establish yourself as one of those lucky large-scale celebrity influencers!