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What’s a Social Media Manager Legal Starter Package?

Lots of people use social media to connect with friends and family, but some of us have noticed more significant uses πŸ‘Œ for these platforms. Social media managers have helped unearth several benefits of πŸ‘ social networks such as marketing and running. If this is you, you need a social media manager legal starter package ASAP!

When a business approaches you to market a product or service to target social media users on your social media accounts you need to abide by some legal guidelines ⚠. With a social media manager legal starter package, you can capitalize the do’s and don’ts of social media marketing πŸ™‚ and strengthen your business. Here’s how a social media manager legal starter package works and how you can get your hands on one. 

The Legal Concerns of a Social Media Manager

Social media management is complicated! It entails monitoring, listening, and answering user queries across various social media channels. Ultimately, the goal is to cultivate leads and drive sales among potential clients.

As a social media manager, you probably market products through various social accounts on behalf of small or larger firms. Since your work entails speaking directly to a prospective client on behalf of business owners, you must understand πŸ€” the laws that govern this form of social media activity in your social channels. This helps curb legal the risks associated with your social media marketing efforts and customer service.

Legal Issues in Social Media Management

What risks? Well, a problem could arise when users share a given type of content across social media sites πŸ“². This can happen during social media campaigns, digital marketing, or affiliate marketing. The content library may comprise videos, audio, pictures, or blog posts.

The most common social media risks identified by legal professionals include:

  • Breaching of user private information πŸ“© presented in their social media profiles
  • Hacking attacks on users
  • Leaking user data and custom plans to third-party platforms 

You can probably see how this can be a problem with social media marketing! To minimize legal risk and enhance business goals for a given type of content, policymakers have developed regulations πŸ“œ for social accounts. Of course, as a person with a social presence πŸ˜‡, you must stay up to date with the legal requirements levied on social media sites for marketing purposes. Therefore, a social media manager legal starter package can help you protect yourself as well.Β 

Social Media Manager Legal Starter Package

In social media management, you need to abide πŸ’ͺ by some rules and regulations. These primarily govern the social media presence and management of social media users.

Some of the essential rules that make up the legal starter package cover two major topics:

  1. FTC Disclosures
  2. Endorsements

Let’s look at these two aspects in detail πŸ™ in this section! 

FTC Disclosures

The Federal Trade Commission (FTC) is basically your police force. It monitors activities across various social media platforms and makes sure any advertisements are honest. 

Have you ever seen influencer posts labeled #ad? This is because of the FTC. When a business hires an influencer to promote a given piece of content to a potential customer, the FTC has some rules they have to follow. The influencer must present a disclosure contract for the social media content to show users that social media marketing is at play.

FTC guidelines require advertisers to come up with disclosure practices that are:

  • Written in an easy-to-understand language
  • Similar to the native ad it talks about
  • Easy for one to read πŸ‘“
  • Long-lasting for users to see and understand during the entire marketing campaigns 

FTC Regulations for Native Advertising

As a social media manager, you probably know that you have to be creative. When developing digital ads for their social media networks and other major platforms, social media managers use a wide range of innovative techniques πŸ–₯.

One popular social media strategy is native advertising. This content marketing strategy involves making ads that reflect a site’s content strategy so they blend in well.Β 

At times, customers may not differentiate such ads from the site content. As such, they may not know whether a certain post stands as an advertisement! So the FTC developed relevant social media policies through its Enforcement Policy Statement on Deceptively Formatted Advertisements.

This disclosure isn’t fun reading, but it’s important if you use social media tools and social media marketing. It outlines how FTC evaluates trust-in-advertising standards in native advertising. 

Endorsements

It’s common practice for a business to reach out to popular social media influencers. The prospective clients want the influencers to promote their products through social posts. Therefore, the influencers endorse products and services on social media platforms like Facebook, Twitter, and Instagram on behalf of businesses. Of course, the influencers then get paid πŸ’Έ.

Within these endorsement arrangements, it’s an FTC legal requirement that social media influencers disclose what’s going on. Firstly, they have to inform consumers whether they’re being paid πŸ’° for their social media efforts. They also have to tell people if there’s a material connection (such as free products or another deal) between them and the endorsed brandΒ or marketing team.Β 

The FTC endorsement guidelines force influencers to show when they’re just talking about a product they like vs. when they’re being compensated to promote products for a given company. For social media managers, the endorsement guidelines enhance accountability towards the online community. After all, honesty is the best policy!

Do You Have Questions about Your Social Media Manager Legal Starter Pack?

If you need help developing your social media manager legal starter package πŸ˜‹, you can reach out to us πŸ€—! We specialize in legal social media services and are happy to help. Book a consultancy service with us here to get started πŸ’ͺ.