Anyone who runs a business knows the importance of a social media marketing strategy. However, many people are unsure of where to begin when it comes to legal marketing.
In fact, many firms question whether social media users would want to interact with them in the first place!
Of course, the answer to their question is yes, why not 💁♂️?!
While family law firms, for example, may choose to take a more reserved approach to their social media strategies, other types of firms can have a pretty engaging, fun page if they so choose!
Plus, potential and past clients want to interact with your firm in the easiest way possible. Since they’re already on social media, they’ll appreciate 🙏 you coming to meet them there.
That being said, creating a legal marketing strategy from the ground up is no easy feat.
In order to start off with a strong groundwork, check out these three 3️⃣ things you must have before starting on social media:
At least ONE social media account
Believe it or not, you don’t need to bring your brand to a handful of social media platforms at the start of your marketing strategy. In fact, you’ll find much more success starting off with only one or two accounts instead!
Oftentimes, businesses make the mistake of creating accounts on every social media platform at the same time. Then, they don’t know how to proceed!
At this point you may be asking, “But how am I to choose just one? 🤷”
Perhaps the most important step in growing your legal marketing strategy is determining which social media platform your potential clients are using.
Before you decide which social media accounts you’re going to create, you need to find out where your intended audience 👥 is spending their time! For example, a family law firm’s future clients are probably spending much more of their time on Facebook than Twitter.
Not to mention, every social media platform comes with a different strategy! If you try to learn them all at once, you’re going to overextend yourself – and for mediocre results.
Therefore, it’s much more beneficial to do your research on social media user demographics and strategies for one or two major platforms before you consider branching out to others.
A blog or newsletter
People want to follow businesses that share relevant information. Therefore, keeping up with a consistent blog or newsletter 📰 is a great way to keep people checking out your content.
For example, a strong blog provides you with data-driven information straight from your business that you can easily share on your social media pages. This way, instead of linking posts to other sites’ blogs, you can lead your social followers right to your website to find important legal templates information.
Additionally, establishing a newsletter gives your social media page’s visitors a reason to sign up for your email 📧 blasts. Therefore, your social pages should share information featured in your newsletter and invite your visitors to sign up to receive them weekly or monthly – whatever is right for you!
For instance, a prosecutor who deals with criminal cases may want to feature a famous case they’ve won in every newsletter – with publicly released information, of course.
Regardless of which strategy you employ, remember one thing: The purpose of your social media accounts is to attract potential clients and maintain a relationship 🤝 with existing ones. Keeping a consistent blog or newsletter is a great way to do both.
A creative professional
Whether you hire an in-house marketing professional or choose to work with freelancers, you’re going to need to bring on some new talent with a strong creative background.
This new professional may be a writer, videographer, editor, or graphic designer – or maybe they’re all of the above!
Regardless of who you hire, you need to make sure they have the ability to create new and exciting content that will catch your followers’ eyes 👀 as they scroll through their social feeds.
For example, YouTube videos about a firm’s specialization often perform very well when shared on social media. Additionally, infographics are known to attract a lot of hits.
You’re going to be sharing a lot of text-based content such as blog posts or clips from your newsletter, so you have to switch it up by including visually attractive content as well. Therefore, hiring a creative professional is your best bet for original video and graphic content for your social media.
Luckily, there are plenty of websites out there that allow you to hire a freelancer and even compare pricing 💲 options! Now, you don’t have to worry if you don’t have a creative bone in your body – your new employee or freelancer will take care of it for you.